Thursday 2 September 2010

eat the Wagon Wheel 

Arnott's have invested in a new Australian campaign to promote the Wagon Wheel

Wagon Wheels are a snack food in Australia, Canada, United Kingdom, and the Republic of Ireland which have a marshmallow centre and are covered in a chocolate flavoured coating. The biscuit itself is round to represent the wheel of a wagon (hence the name).

Wagon Wheels were invented by Garry Weston (1927-2002) (son of W. Garfield Weston). Garry Weston worked for his father's business in Australia before taking over his UK family business. The biscuits were first launched at the 1948 Olympia Food Fair. The name was derived from the fact that the Wild West was very popular at time. They were originally marketed as Weston Wagon Wheels, brand now owned by Arnott's .

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