eat the Wagon Wheel
Arnott's have invested in a new Australian campaign to promote the Wagon Wheel
Wagon Wheels were invented by Garry Weston (1927-2002) (son of W. Garfield Weston). Garry Weston worked for his father's business in Australia before taking over his UK family business. The biscuits were first launched at the 1948 Olympia Food Fair. The name was derived from the fact that the Wild West was very popular at time. They were originally marketed as Weston Wagon Wheels, brand now owned by Arnott's .