Friday, 10 September 2010

Tweets shed light on our banking gripes

Clare Kermond 
A STUDY of five months' worth of tweets about Australia's big four banks has found that people dislike all banks about the same, but find different reasons to be fed up with each one.
Researchers also found that people were far more likely to tweet about ANZ, Westpac and Commonwealth Bank than they were about National Australia Bank, with NAB the topic of only 9 per cent of messages. The issue most commented on for all banks was service.
Hardly surprising survey, makes some interesting points that I agree with some, having tweeted my distaste of Westpac multiple times, interesting to note that the article only credits Westpac for having an active presence however I know from experience that the Commonwealth Bank do as well.    

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